Many business professionals use a funnel to describe the marketing process. A large number of prospective clients go into the funnel, and the much smaller number of completed sales come out. (more…)
Are you new to SEO? If so, you’re probably quickly realizing that there’s a lot more to optimizing your website for search engines than just slapping in some keywords and calling it done. Consider these ten quick tips your introduction to the SEO Process. (more…)
Your domain name is what people will use when they talk about or share your website. Picking the right one matters. Unfortunately, by the time you get ready to purchase your domain and start setting up your website, you might get tripped up by the relatively short list of still-available URLs. (more…)
SEO has seen some huge changes over the last few years. It wasn’t that long ago that SEO was all about keywords, content could be quick and cheap (as long as it was plentiful) and no one cared about mobile marketing. But, like most technological fields, SEO changes rapidly, and what worked two years ago won’t work anymore. (more…)
When you can only reach a small, local market, your business has to meet a wide variety of needs. After all, a small town might need a specialized men’s clothing store, but a tie store wouldn’t do as well; there just wouldn’t be as much of a demand. (more…)
SEO isn’t a sure-fire way to get your website in front of all of your potential customers, but if you’re doing it right, you should be able to move close to the top position for at least some of your targeted keywords. If you’re not, there might be something else going on. (more…)
Is SEO super important for the success of your website? Yes. Is it super exciting? Eh, not so much. Unless you really enjoy keyword research, tweaking your site, and reading several SEO blogs to keep up to date on the latest trends (more…)
Not every SEO technique can be categorized as definitely white hat or definitely black hat. (more…)
Last week we started the process of building a website. Our first four steps took you from the initial idea through designing the site and writing your content. The final four will bring you from the current rough version of your new site to something that is shined up and running successfully. (more…)
How do you make a new website? Where do you start?
When you’re thinking about building a new website, there are steps that you need to take. And while you can switch the order around a bit, the steps themselves don’t change, regardless of the website you’re building. (more…)
