Everyone is on Facebook, and most people have a business page, whether it’s for their business, their blog, a community organization they’re a member of, or some other group that requires a dedicated page. (more…)
The purpose of using a social media site is to increase your visibility and influence. There’s no sense in tweeting to an empty room, or to a crowd that isn’t reading and responding to your posts. (more…)
With most brands, it seems like the majority of their interactions these days are taking place through social media. They share business updates and links, communicate with followers, and promote themselves all right from their Facebook or Twitter pages. (more…)
Two weeks ago, Facebook announced that it was starting to roll out its new social search feature. Called Graph Search, it allows users to search their friends, and posts by their friends, for anything from the nearest pizza place to friends who like anchovies. (more…)
Don’t let the legions of Twitter and Facebook addicts fool you; using social media isn’t just fun and games. When you sit down to work on promoting your brand, it’s not the same as sitting down to share an update about your plans for the weekend. It takes a different mindset. (more…)
Two weeks ago, Big Bird took over the internet.
When Presidential candidate Mitt Romney proposed cutting funding to PBS in order to fund his financial plans, he probably wasn’t planning on starting an internet meme. But that’s exactly what happened. (more…)
Grey Poupon is doing something that you’re not doing–and it’s working. (more…)
The ability to track your social media interactions is one of the best online tools for businesses since social media itself. (more…)
Facebook changes are never easy. When Timeline rolled out to businesses, there were some great new features introduced, but Facebook also rolled out some serious problems. For business pages, one of the biggest problems is the alterations in the reach of their posts. (more…)
There is a very common idea that social media is, to a large extent, a matter of being seen in all of the right places. (more…)
