As one website moves up in the search engine result pages, another goes down; it’s part of Google’s quest to put the most relevant websites for any given search term up where they are going to be easiest to find. (more…)
Keywords are the most essential part of SEO content. They tell search engines exactly what your website is about, and they’re easy to use. (more…)
Last week, on April 24th, Google’s Penguin algorithm update reached its one-year anniversary.
Google releases approximately 500 algorithm updates a year. Most are minor, unnoticed by most webmasters. Some, however, have the potential to permanently alter the web (more…)
We’d all like to believe that Google will eventually reach a point where spammy websites are tossed down to the lower end of the index and the top page of the SERPs only shows the very best, most relevant sites. And Google might just get there, someday. (more…)
Your website is outdated, unfriendly, or otherwise in need of a serious overhaul. Before you begin, you want to make sure that you aren’t going to be throwing your SERP position out with your ancient content. (more…)
SEO has seen some huge changes over the last few years. It wasn’t that long ago that SEO was all about keywords, content could be quick and cheap (as long as it was plentiful) and no one cared about mobile marketing. But, like most technological fields, SEO changes rapidly, and what worked two years ago won’t work anymore. (more…)
If you want to improve your visibility in local search, it pays to get a bit technical. Semantic markup, or code that was written to help define the content on the page, is an essential SEO strategy that many people overlook purely due to how complicated it sounds. (more…)
You already know that great SEO can move your site into the top positions of the search engine result pages, but that’s just the tip of the iceberg. A high quality SEO campaign can do so much more than just optimize your site for a search engine. (more…)
SEO isn’t a sure-fire way to get your website in front of all of your potential customers, but if you’re doing it right, you should be able to move close to the top position for at least some of your targeted keywords. If you’re not, there might be something else going on. (more…)
Keywords. It’s the one phrase that every SEO specialist and internet marketer loves to throw around. Find the right keywords, and you’ll have traffic beating down the door to your website. Useful things, keywords. (more…)
