The ability to advertise anywhere, to virtually anyone, is one of the best benefits for small businesses with a web presence. (more…)
Many business professionals use a funnel to describe the marketing process. A large number of prospective clients go into the funnel, and the much smaller number of completed sales come out. (more…)
Search engine optimization and Pay Per Click advertising are two parts of the same whole. Both methods put your website in front of potential traffic. If you’re trying to grow brand recognition and improve traffic to your website, which one should you be using? (more…)
What does it take to create a successful Pay Per Click (PPC) advertisement? It takes more than slapping a promotion on an ad and sending it out for the internet to see. A quality ad has five parts; leave one out and your ad will be less effective. (more…)
There are billions of websites out there, and only a very small fraction of those are successful, with a high traffic and conversion rates. The rest flounder until they eventually fall into obscurity. (more…)
Landing pages are beautiful things, when they’re done the right way. They provide a place for consumers to learn about, and sign up for, a new service or product, while also providing the conversions that matter to the business. Everyone walks away a winner. (more…)
If you have a hobby website, personal blog or other site that lends itself well to the use of Google Adsense or similar advertisement programs, it’s worth learning how to optimize your earnings. (more…)
Pay Per Click (PPC) advertising remains one of the best ways to put your website or business in front of your target audience, and one of the most successful PPC advertising services is Google’s Adwords. (more…)
Imagine how convenient it would be if stores could read your mind. Before you even walked in the front door, the supplies you needed would be waiting right there for you. All you would have to do is put them in your cart, pay, and go back home. No more frustrated searching through the crackers, cereal and produce when all you really want is peanut butter. How much easier could it be? (more…)
If you’re paying to use Adwords, you want to get the most for your investment. Unfortunately, there are many easy ways to waste money using Adwords; even simple mistakes can be costly. (more…)
