Last week, we discussed the basics of A/B testing, what A/B testing is and how it can help your website. In the second part of the series, we’re looking at how to set up your A/B test. (more…)
A slow website is frustrating for site visitors– No one wants to sit and wait when there are competitor sites that can load almost instantly. Visitors are more likely to hit the back button and go somewhere else than they are to sit and wait. (more…)
When I say SEO, you probably think of hours spent researching keywords, tweaking your website, analyzing the results, and tweaking your site again. That’s only about half of the picture.
To make the most of your website, you need inbound links, relevancy and traffic, which means that you actually need to get out there and build interest in your site. (more…)
Before you jump on the SEO bandwagon, take a minute to answer a few questions about your site and your goals for optimization. This allows you to develop, and stick to, a plan, which increases your chances of success.
1. Who is your audience?
When you develop keywords, what you are really looking for are which words and phrases people will be using when they find your site. To know that, you need to know your audience, and how your site will help to fill their needs. You also need to know where your audience lives– Will you be focusing on local search, or national/international search? Somewhere between? (more…)