When you can only reach a small, local market, your business has to meet a wide variety of needs. After all, a small town might need a specialized men’s clothing store, but a tie store wouldn’t do as well; there just wouldn’t be as much of a demand. (more…)
Pop-up Websites: Sites that you can put together in less time than it takes to put together a pop-up tent. As far as website’s go, it’s about as easy as it gets. Answer a few questions, create a site name, and you have an instant website. (more…)
“Develop a content strategy.”
It’s great advice, and it’s often handed out to new website owners (or to website owners who are trying to improve their site). But what does it mean? And how much content does a website really need, anyway? (more…)
It’s not hard to find a blog post or article describing how to get someone to sign up for email newsletters or special offer alerts, but what happens next? (more…)
When SEO was still new and shiny, it was seen as a purely technical website enhancement. Change the code around, add in fancy tags, and watch your rank (and traffic) climb. (more…)
If you have a hobby website, personal blog or other site that lends itself well to the use of Google Adsense or similar advertisement programs, it’s worth learning how to optimize your earnings. (more…)
Pay Per Click (PPC) advertising remains one of the best ways to put your website or business in front of your target audience, and one of the most successful PPC advertising services is Google’s Adwords. (more…)
With new technology comes new trends, and new trends bring new marketing techniques. When you take cell phones, Groupon and Foursquare, and then mix them all together, what do you get? (more…)
Just because you’re running a successful social media marketing campaign, that doesn’t mean you can ignore any other marketing efforts. Email marketing still proves to be a successful way to bring in business. Before you see any real results, however, you need to follow a few basic rules. (more…)
What do you do when you want to deliver your message to hundreds of people, interactively, all at the same time? You hold a webinar! A webinar is the online version of a seminar; participants sign up, log in, and then follow along as you go through your presentation. (more…)
