Four Widespread Keyword Mistakes (And How You Can Avoid Them)

Keywords are the most essential part of SEO content. They tell search engines exactly what your website is about, and they’re easy to use. (more…)

The Advantages of SEO

You already know that great SEO can move your site into the top positions of the search engine result pages, but that’s just the tip of the iceberg. A high quality SEO campaign can do so much more than just optimize your site for a search engine. (more…)

What a Good Keyword Can Tell You

Keywords. It’s the one phrase that every SEO specialist and internet marketer loves to throw around. Find the right keywords, and you’ll have traffic beating down the door to your website. Useful things, keywords. (more…)

Targeting the Long Tail Keyword

To make the most of your SEO methods, you need to think like a search user. (more…)

The Long Tail Keyword

Let’s play a game, shall we? Open up a new browser window, and head over to Google. Type in “car” and see what comes up. Over 4,300,000,000 results. Quite the wide, and overwhelming, response, right? (more…)

Google Ratings: A Primer in User Intent

This is the second part in our series based off the Google Quality Rating guidelines. Come back next week for the second installment! (more…)

Grouping and Using Keywords Correctly

As part of optimizing your website, you’ll develop a list of keywords to use in your pages. When you start writing, or rewriting, your content, your first step will be to determine which keywords are going to go where.

If you will be creating new content, use the keywords to decide what pages you need. Group similar keywords together, and then write content that uses those keywords in a way that relates to your site. However, choosing words that are too similar, or that are interchangeable, to target on a single page can reduce the effectiveness of your SEO. Use these similar words to strengthen the targeted keywords. (more…)

What to Write About When You Have Nothing to Say

The hardest thing about blogging is knowing what to blog about. You want a fresh idea, or a new take on an old idea, and with the number of bloggers already out there, this can be a huge challenge.

Sign up for subscriptions to blogs that cover similar topics. While you don’t want to steal topics, these other blogs can be a great source of inspiration. As you read through the posts, make note of any interesting concepts that you could expand on or any questions you have as you go along. Keep your notes handy when developing ideas for future blog posts. (more…)