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Facebook and Google: Choosing an Advertising Platform

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The ability to advertise anywhere, to virtually anyone, is one of the best benefits for small businesses with a web presence. (more…)

Four Ways to Improve your Facebook Presence

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Everyone is on Facebook, and most people have a business page, whether it’s for their business, their blog, a community organization they’re a member of, or some other group that requires a dedicated page. (more…)

A Closer Look at Facebook’s Social Graph Search

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Two weeks ago, Facebook announced that it was starting to roll out its new social search feature. Called Graph Search, it allows users to search their friends, and posts by their friends, for anything from the nearest pizza place to friends who like anchovies. (more…)

Improve Your Social Marketing Skills in 2013

Blog,Social Media 1 Comment

Don’t let the legions of Twitter and Facebook addicts fool you; using social media isn’t just fun and games. When you sit down to work on promoting your brand, it’s not the same as sitting down to share an update about your plans for the weekend. It takes a different mindset. (more…)

Facebook’s Custom Audience

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Facebook’s advertising service allows businesses to narrow down their advertising audience to an extent not seen in other internet advertising opportunities. You can target consumers based on their location, their age and gender, their likes, and the activities they engage in, amongst other things. (more…)

Getting Exclusive: Membership Only Pages on Facebook?

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Grey Poupon is doing something that you’re not doing–and it’s working. (more…)

Where Did My Audience Go? Dealing With the Most Recent Facebook Changes

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Facebook changes are never easy. When Timeline rolled out to businesses, there were some great new features introduced, but Facebook also rolled out some serious problems. For business pages, one of the biggest problems is the alterations in the reach of their posts. (more…)

Maybe Facebook Really Doesn’t Suck After All

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Last week, we said that if Facebook wants to compete with Google Plus, they’re going to need to get original. Copying all of the Google+ features  was only making them look like sad wanna-bes. (more…)

Facebook+: Why Facebook is Suddenly Looking a Little Circular

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Facebook just released several new changes to their website, and for anyone who is familiar with Google Plus, they should all feel very familiar. It’s clear that Facebook is still scrambling to make up for any features Google+ has that they still don’t have. (more…)

Google Plus: Facebook’s New Competitor?

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News of Google Plus, Google’s new social network, has been one of the most talked about topics around the internet in the past couple weeks. It has a few exciting features, a few repeats of older Google products, and, like most newly launched Google products, a long line of people waiting for beta invites. (more…)

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