Once your blog moves past the initial stages, and once you have a steady amount of daily traffic and a number of subscribers, it’s time to start regularly monitoring the overall health of your blog. You need to stay aware of the key metrics that tell you how successful your blog is. (more…)
Most businesses are using digital marketing to grow their business, but far too many of them are doing so without a detailed plan in place. In fact, it’s more common to find a small business without a strategy than with. (more…)
Approximately 90% of successful websites use content as their number one method of growing readership and gaining authority. That content, when written well and used correctly, can make the difference between a site web users can ignore and one that they keep coming back to. (more…)
“Develop a content strategy.”
It’s great advice, and it’s often handed out to new website owners (or to website owners who are trying to improve their site). But what does it mean? And how much content does a website really need, anyway? (more…)
People judge a site by many things, but the content is one of the factors that can have the biggest effect on whether or not someone stays on your website. (more…)
When it comes to websites, there are several theories or ideas about what detail is most important. Content is king. SEO is king. Intuitive navigation is king. (more…)
There is a common misconception amongst some internet users: If something is on the internet, it’s public domain. No one owns the rights to it, and I can use it however I want. (more…)
What separates the elite bloggers from the mediocre ones? It’s not the number of readers, or the time spent promoting the blog (although, that helps). The difference is in the quality of the posts. The A-listers are publishing posts that really resonate with their readers. (more…)
There are only a few weeks left in 2011. The new year is looming down on us, and with that comes the need to throw out the old, and welcome in the new. If you have a website, that means cleaning up your site and getting ready for a new year of success. (more…)
How do you build trust?
If you want someone to trust you, you need to prove that you’re trustworthy. You need to be dependable and honest. You need to be true to your word. And, especially in an online world, you need to know what you’re talking about. (more…)
