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My Competition is Beating Me with Blackhat SEO

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We’d all like to believe that Google will eventually reach a point where spammy websites are tossed down to the lower end of the index and the top page of the SERPs only shows the very best, most relevant sites. And Google might just get there, someday. (more…)

Black Hat SEO in 2013

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White hat SEO (the kind that uses methods that improve the site for your users as well as for search engines) is great for improving your website overall, but it’s a little slow for getting results in the search engines. (more…)

Blackhat: The Seedy Side of SEO

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We spend a lot of time talking about the best SEO techniques: unique content, relevancy, quality links, and proper use of metatags. As SEO becomes more about having a quality website (more…)

Google Quality Ratings: What Makes a Website Spam?

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This is the final installment in the Google Quality Rater Guidelines series.

What makes spam, SPAM? We all know that spam is bad; it clogs up the internet, making it harder to find the truly valuable sites. (more…)

Picking Your Hat: White Hat vs. Black Hat SEO

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There are dozens of methods to get your site to the top page of the SERPs. So many options and variations, and most of them will work, to at least some extent. Some are more effective than others, and some aren’t right for every site. (more…)