Social media is the use of social engagement platforms to the benefit of your business or brand. It is the best way to build awareness about your business, allowing you to reach thousands of potential customers for no cost. Instead of waiting for new clients or customers to come to you, use social media marketing (SMM) to go to them.
How Will Social Media Marketing Help My Business?
Using sites like Twitter, Facebook, LinkedIn, Flickr or other social media websites allow you to reach out to consumers and other business professionals in a way that businesses never have been able to before. You can engage potential customers in conversation, discussing their concerns and answering questions, before they buy, increasing the likelihood of a sale. Customers can also share your profile quickly and easily with their social media connections, spreading the word about your company.
Using SMM for your business allows you to build interest in your products or services, as well as driving traffic to your website, without the cost of traditional or other internet marketing methods.
Does My Business Need Social Media?
YES! Now is the best time to join the millions of other companies using social media sites to grow their businesses. Consider this: spending on social media marketing is expected to rise from $716 million in 2009 to $3.1 billion in 2014, the fastest growth in interactive marketing methods. Additionally, 81% of b2b companies, and 57% of b2c companies participate regularly on social media sites. Social media marketing is too big for your business to ignore. If you aren’t out there, actively engaging in social media sites, your competitors will be.
How Modo Media Group Can Help
One of the hardest parts of social media marketing is knowing where to start. We can help you to determine the best approach to social media for your business, and then help you get started with creating a profile and building your level of influence.
To take full advantage of social media marketing, you need to integrate your social media profiles with your website, and other site profiles. We can help you set up the easiest way to share updates, blog posts and more. We can also set up the best tools for encouraging website visitors to “share” your site with their own social media contacts.