About Search Engine Optimization
Search Engine Optimization is the most cost-effective way to get your site in front of more qualified buyers, through the use of methods proven to get your site seen on Google and other major search engines. It requires knowing what search engines are looking for in a website (to get a high rank), and how to implement those factors on a website, while also improving the user experience.
How SEO Works
Search Engine Optimization (SEO) increases a website’s visibility on the search engines, placing your site where consumers can find it. The process involves minor alterations to your website: selecting keywords that will generate targeted traffic, continually researching search engine algorithms and policies, and most importantly understanding the customer’s goals when they enter your site. There are numerous ways to do SEO, each having more or less positive results. We understand that not every method works for every site; SEO is not a one size fits all practice. At Modo Media Group, we use only the best, time-tested strategies to optimize your website, using an individualized search engine strategy plan designed just for you, and based on the specific needs of your website and your business.
Need for search engine optimization
It is very important for any company to take into consideration how well its website will rank in the most important search engines and directories. There are many steps that a company must take in order to maximize a web site’s success. Many companies underestimate the importance of search engines and fail to understand the ranking process. They ignore the most crucial ingredient of internet marketing strategy–using SEO to assure consumers can find your site (and your products).
Long term visibility
Other online advertising methods, such as banner ads or paid search engine placement, work for a while, but once your budget is depleted, the advertisements stop. Also, consumers are often more likely to purchase from a site ranked high in the search engine results rather than from a paid advertisement. High search engine rankings create a feeling of trust in consumers; if Google (or Bing, or Yahoo) think this site is the best, then the site is probably the best to purchase from. This may or may not be true, depending on the site, but a high rank does influence consumer spending.
In comparison to pay per click or banner ads, which can cost between $2,500 to $50,000 per month, an SEO plan costs much less. SEO provides a higher ROI for most companies than any other advertising medium.