Pay per Click (PPC) advertising is the most popular form of online advertisement available to businesses. They increase your site’s visibility, draw in traffic, and, when coupled with a high quality landing page, can greatly increase your website’s conversion rate.
How We Manage Your PPC Campaign
We perform a detailed keyword analysis using our proprietary PPC tools to expand your keyword list to include every variation searchers use to find your products and services. This allows you to reach more potential buyers, based on the things they are already searching for. We also monitor the keywords we use; if one isn’t performing as well as it could be, we’ll exchange it for one that will bring in the traffic (and sales) your company is looking for.
We Create the Best PPC Ads and Landing Pages
Our advertising team knows how to make an ad sizzle, and what it takes to make a landing page convert to sales. We create multiple variations of ad copy to test and identify the best producing combinations. Our landing page optimization services produce a substantial increase in sales for a minimum investment.
We Optimize Your Bids
We continually optimize your PPC bidding strategies based on how each keyword performs. Our best-practice methods ensure that you’ll get the maximum possible number of sales and leads at the lowest possible cost. We’re always looking for ways small changes that can bring you more leads for less.
Reporting and Analytics
You will always know exactly how your PPC account is performing. We monitor your website’s analytics reports to make sure your advertising investment is bringing you the most leads for your money. The analytics code is installed on your website, allowing us to track not only how your ads are performing, but how your PPC campaign is increasing your overall traffic and visibility in the online marketplace.