Email marketing can be one of the best ways to reach your customers, by proven using internet advertising methods. Modo Media Group’s email marketing service connects you with your customers and clients, creating new sales opportunities and turning one-time customers into repeat customers.
What is Email Marketing?
Email marketing is, essentially, sending out newsletters or ezines to a group of email list subscribers. Customers or interested consumers can opt-in to your email list to receive these regular letters or updates. There are several benefits to using email marketing, including:
- Building relationships with customers. By sending informational newsletters, you become a trusted source of information.
- Brand recognition. Seeing your company’s name in their inbox will keep you “in mind” for when they are ready to buy.
- Greater ability to track efforts, using landing pages or tracked URLs.
- Faster feedback on marketing efforts; most people will respond within the first 48 hours of receiving their email.
- Communicating at the speed of the internet; no more waiting for traditional (and expensive) mail delivery.
- High ROI; email marketing is much cheaper than similar traditional marketing strategies and it has a higher success rate.
Does Email Marketing Work?
Yes. Email marketing is popular because it works. It’s twenty times more effective than traditional media marketing methods. It works on the principle that it is easier (and less expensive) to sell to previous customers than it is to sell to new ones. Also, based on a survey done by Forbes, it is considered the second most effective online marketing method, just behind SEO. For the effectiveness of bringing new visitors to a website, it is considered second behind PPC advertising (according to a 2008 study done by Marketing Sherpa). Out of all the available internet marketing techniques, it has proven to be one of the most effective.
Isn’t Email Marketing the Same as Sending Out Spam?
Email marketing is not the same as sending unsolicited SPAM emails to thousands of potential customers. Because customers are signing up for the emails in advance, you are sending these newsletters to people who are already interested in your company and product.
Using an experienced company to organize your email marketing efforts is the best way to begin. Modo Media group will design, code and test your newsletters. We can also take your notes or outlines and write the actual content of the newsletter, or edit and rewrite what you have already written. Modo Media Group provides everything you need to run a successful email marketing campaign from the start.