Everyone is on Facebook, and most people have a business page, whether it’s for their business, their blog, a community organization they’re a member of, or some other group that requires a dedicated page. (more…)
The purpose of using a social media site is to increase your visibility and influence. There’s no sense in tweeting to an empty room, or to a crowd that isn’t reading and responding to your posts. (more…)
With most brands, it seems like the majority of their interactions these days are taking place through social media. They share business updates and links, communicate with followers, and promote themselves all right from their Facebook or Twitter pages. (more…)
Two weeks ago, Facebook announced that it was starting to roll out its new social search feature. Called Graph Search, it allows users to search their friends, and posts by their friends, for anything from the nearest pizza place to friends who like anchovies. (more…)
Don’t let the legions of Twitter and Facebook addicts fool you; using social media isn’t just fun and games. When you sit down to work on promoting your brand, it’s not the same as sitting down to share an update about your plans for the weekend. It takes a different mindset. (more…)
Two weeks ago, Big Bird took over the internet.
When Presidential candidate Mitt Romney proposed cutting funding to PBS in order to fund his financial plans, he probably wasn’t planning on starting an internet meme. But that’s exactly what happened. (more…)
Facebook’s advertising service allows businesses to narrow down their advertising audience to an extent not seen in other internet advertising opportunities. You can target consumers based on their location, their age and gender, their likes, and the activities they engage in, amongst other things. (more…)
Grey Poupon is doing something that you’re not doing–and it’s working. (more…)
The ability to track your social media interactions is one of the best online tools for businesses since social media itself. (more…)
Search and social work together. That’s not new news. Every few months, one of the top search engines makes another change to their service that makes browsing the web more of a social activity. (more…)
