The ability to advertise anywhere, to virtually anyone, is one of the best benefits for small businesses with a web presence. (more…)
Many business professionals use a funnel to describe the marketing process. A large number of prospective clients go into the funnel, and the much smaller number of completed sales come out. (more…)
When you can only reach a small, local market, your business has to meet a wide variety of needs. After all, a small town might need a specialized men’s clothing store, but a tie store wouldn’t do as well; there just wouldn’t be as much of a demand. (more…)
Search engine optimization and Pay Per Click advertising are two parts of the same whole. Both methods put your website in front of potential traffic. If you’re trying to grow brand recognition and improve traffic to your website, which one should you be using? (more…)
Approximately 90% of successful websites use content as their number one method of growing readership and gaining authority. That content, when written well and used correctly, can make the difference between a site web users can ignore and one that they keep coming back to. (more…)
Pop-up Websites: Sites that you can put together in less time than it takes to put together a pop-up tent. As far as website’s go, it’s about as easy as it gets. Answer a few questions, create a site name, and you have an instant website. (more…)
“Develop a content strategy.”
It’s great advice, and it’s often handed out to new website owners (or to website owners who are trying to improve their site). But what does it mean? And how much content does a website really need, anyway? (more…)
If you use CPC ads, do you use them just for desktop traffic, or are you also placing ads on mobile sites? You may have heard that mobile ads don’t work as well, or don’t generate as many clicks, as desktop ads. (more…)
What does it take to create a successful Pay Per Click (PPC) advertisement? It takes more than slapping a promotion on an ad and sending it out for the internet to see. A quality ad has five parts; leave one out and your ad will be less effective. (more…)
What happens when the president of a very public company confirms his support of a less-than-popular view point? (more…)
