If you depend on your website to get your ideas, products or services out to your audience, you probably already know about how important SEO is. It can drive traffic to your site and make it easier for potential customers (or new members of your target audience) to find you.
Learning basic SEO doesn’t take much time, but to get the best onsite SEO strategy in place, you may consider hiring an SEO company or individual expert to step in and take the reins. This, however, has its own set of challenges. The most significant of those is finding the right SEO for the job.
Not all SEO experts are created equal. Some focus just on the behind-the-scenes factors that affect your search engine placement. Some focus more on content, links and the correct use of tags. There are a dozen factors that affect search engine optimization; you need someone who understands how all of those factors work together to optimize a site.
Find someone who is a skilled communicator. You’re going to want someone who can break down all of the complexities of SEO in a way that you can understand it. This is essential. If you don’t know what’s going on with your site, it’s hard to keep an eye on the results. You don’t want to work with someone who only ever communicates with you when it’s time to hand in their results for the month. SEO is a big part of how your site operates; you should expect regular updates.
SEO should integrate with every aspect of your site’s online presence. That includes marketing. Find an expert who understands how SEO and marketing work together. You should be using certain SEO techniques with your social media posts, your advertising, and in your blog posts. You need someone who can explain how these things work, and who can offer assistance if you need it.
Trust is essential. You are trusting this person with your website. For many people, especially those who run their business from their website, they are really trusting the success of their business to their SEO. If you don’t absolutely trust the expert doing the work on your website, you need to keep looking.
You need results. Anyone can promise you the first position on Google. If they do, be careful. That’s a big promise, and very hard to fulfill. What you need is someone who can work with you to develop attainable goals for your website, and then use their knowledge of SEO to help you achieve those goals. Ask to see how they’ve helped sites similar to yours. If they can’t offer you realistic results, find someone who can.
Hiring the right SEO expert is essential to the success of your website. It’s easy to find self-proclaimed experts online; they’re everywhere. Look past the titles and find someone who is going to work with you to get you the results you need.
What qualifications would you look for in an SEO expert for your website?