Designing a new website is all about the look and feel of the site; graphics, colors, font, usability, content, layout and so-on. It’s easy to get caught up in all of that and accidentally overlook a very important aspect of site design. (more…)
SEO never stops changing. Fortunately for SEO specialists, new tools, and updated older tools, pop up on a regular basis. There are hundreds of tools available on the web created just to make SEO a little easier. All you need to know is where to look. (more…)
Everyone loves to give advice to new bloggers. Mention that you’re starting a blog, and everyone becomes an expert. Unfortunately, you’re bound to get a fair share of bad advice mixed in with the good. (more…)
New changes to the Google algorithm have a tendency to highlight the bad habits SEO specialists (and website owners) have picked up along the way. After the recent Penguin update, there’s a lot of focus being put on bad linking habits. Do any of these sound familiar? (more…)
When you land on a website, how long does it take you to come up with an opinion on the quality of that site? (more…)
Not all SEO can be completed on your website. There are outside elements that factor into how successful your site will be. (more…)
Over the past three weeks, we’ve discussed the purpose of A/B testing, how to set up and run a test, and how to analyze the test data. In our final installment in the A/B testing series, we’re going to take a look at how to use the data from your tests to improve your website. (more…)
Trying to keep up with all of the trends, guidelines, algorithm changes, and technical information for search engine optimization is exhausting! (more…)
In the past two parts of our A/B testing series, we’ve discussed the basics of what A/B testing can do for your website, and how to set up and run your own A/B test. (more…)
The Penguin update was designed to affect websites that intentionally spam, or otherwise manipulate search engines in ways that go against Google’s guidelines, to gain a higher search rank. (more…)
