What Determines the Value of SEO?
When you ask a search engine specialist for a quote for some SEO work, you probably already have an idea in mind for what SEO is worth, and what you’re willing to pay for it. After all, if all the SEO expert has to do is add some keywords in on your site and post your links in a few directories, how much time or skill could it possibly take? A lot of people are a bit surprised when they get the actual estimate and it’s a bit higher than they were thinking.
The truth is that, if it’s done correctly, SEO can be the best way to improve your traffic and sales. The potential return on investment (ROI) is huge. It’s also a lot more complicated than just scattering some keywords around. There are nearly 200 different factors that Google uses to rank website, and rules (algorithm) that Google uses can change 500 or more times a year. That’s a lot to keep up with. SEO specialists are constantly learning and researching the best ways to optimize a website.
If that wasn’t enough, the requirements for each site on the internet are different. Every site needs a slightly different approach. It’s like buying a house. Maybe you want three bedrooms, two bathrooms and a pool in the back yard. The guy down the street needs one bedroom and doesn’t even want a yard, but he does want a professional kitchen. Not everyone needs or wants the same things. SEO is a lot like that, and an SEO specialist needs to know how to meet each of those needs to improve the success of the website.
SEO can move your website up through the search engine result pages (SERPs) for the phrases people are using to find websites like yours. Your site goes from obscure, with little traffic and even less sales, to a site that generates a lot of traffic and more sales. It can’t work miracles, but if you have a quality site and a quality product (or service, or blog, or whatever you want people to find on your website), SEO can improve how successful you will be. And we’re not just talking about sales, but also trust. People are more likely to trust (and buy from) a website on the first page of Google compared to a page on the fifth page, or even the 100th page, of Google. If Google says a site is good (by putting it in one of the top places), it must be good.
When it’s done by an expert, SEO is one of the best ways to improve your sales and increase website visibility. It’s the best way to get your website out there so that people who are looking for what you offer can find it. It also has the additional bonus of improving your site, often significantly. That’s because Google’s search engine guidelines focus on providing high quality, relevant results for queries. To make it to the top, you need an awesome page, and SEO helps with that, improving content, navigation, and usability.
Investing in great SEO really is one of the best investments you can make for your website, and for your business. Have you noticed any positive changes in your website or sales since starting to use SEO on your website?
