Archives

November 2011

Getting Your Website Ready for 2012

Blog,SEO,Web General No Comments

There are only a few weeks left in 2011. The new year is looming down on us, and with that comes the need to throw out the old, and welcome in the new. If you have a website, that means cleaning up your site and getting ready for a new year of success. (more…)

How to Reduce Your Bounce Rate

Blog,Usability No Comments

A new website visitor finds your site through a search engine, lands on your page, takes a look around, and then leaves before completing a single click. (more…)

Google Quality Ratings: What Makes a Website Spam?

Blog,SEO No Comments

This is the final installment in the Google Quality Rater Guidelines series.

What makes spam, SPAM? We all know that spam is bad; it clogs up the internet, making it harder to find the truly valuable sites. (more…)

Vital, Useful, Relevant or Useless: How Pages are Rated

Blog,SEO No Comments

A Google Quality Rater has landed on your webpage. The first thing they look at is whether or not the keywords on your page are relevant to the actual content on and purpose of your page. From there, they rate your page based on how useful your page is for the query. (more…)

Tips for Using Your Google Plus Business Page

Blog,Social Media No Comments

Google Plus business pages are finally available; have you built yours yet? (more…)

Google Ratings: A Primer in User Intent

Blog,SEO No Comments

This is the second part in our series based off the Google Quality Rating guidelines. Come back next week for the second installment! (more…)

What is Your Website Really Targeting?

Blog,Blogging,SEO No Comments

SEO’s target search engine algorithms. Internet marketers are targeting sales leads. Bloggers are targeting higher traffic counts. And they are all wrong. (more…)

Who are Google’s Quality Raters, and Why Do They Matter?

Blog,SEO 1 Comment

Google uses two methods to review and rank your website. Their indexing spiders get most of the attention. These are the things that browse through millions of sites every day, gathering information about your site and then getting your site ranked for the keywords your site is using. (more…)

From A to B: How to Move Website Traffic from One Page to Another

Blog,Usability,Web General No Comments

Every time someone lands on your website, browses your home page for a moment or two, and then moves back off the site, you’ve lost a potential conversion. You’ve missed a chance to connect with a potential customer or follower. And missed opportunities are never a good thing. (more…)