Archives

October 2011

Using Content to Build Trust

Blog,Blogging No Comments

How do you build trust?

If you want someone to trust you, you need to prove that you’re trustworthy. You need to be dependable and honest. You need to be true to your word. And, especially in an online world, you need to know what you’re talking about. (more…)

The Problem with Google’s Secure Search Update

Blog,SEO No Comments

Last week, Google announced that they were improving security and privacy for people using their search engine. Within the next few weeks, all users who are signed into their Google account while performing searches will have their queries hidden from ISPs, network administrators, and anyone else who might be able to see what you’re searching for. (more…)

Five Ways to Make SEO Blogging Even Better

Blog,Blogging,SEO No Comments

Blogging is good for the SEO health of your website. Regular content, plenty of opportunities to use keywords, and a way to pull in traffic; it’s the ideal way to improve your SEO, even if you aren’t a technical genius. (more…)

Signs that It’s Time to Replace Your Website

Blog,Web General No Comments

Sometimes, your website needs more than just a quick update and a few small changes. Sometimes, you need to scrap the whole thing and start over. This isn’t a bad thing. The world changes; the needs of the people using your website change, too. If your website can’t change with them, it’s going to be left behind. (more…)

Should You Hire a Professional Writer?

Blog,Blogging No Comments

Go to a website, almost any website, and look at the content on the page. Who wrote it? Chances are, it wasn’t the person who owns the website. (more…)

SEO Myths: Learning the Truth About Search Engine Optimization

Blog,SEO 1 Comment

Depending on which SEO consultant you talk to, you can end up with either a very clear view of what SEO can do for your site, or a very unrealistic view. SEO isn’t a magic act. You need to know what SEO can actually do for your website, and what it can’t. You also need to know the difference between SEO techniques that definitely work, and which ones are based on incorrect or misinterpreted data. (more…)

How to Start with Landing Pages

Blog,Marketing No Comments

Imagine how convenient it would be if stores could read your mind. Before you even walked in the front door, the supplies you needed would be waiting right there for you. All you would have to do is put them in your cart, pay, and go back home. No more frustrated searching through the crackers, cereal and produce when all you really want is peanut butter. How much easier could it be? (more…)

Exploring the New Google Analytics

Blog,Tools & Resources No Comments

Last week, the folks at Google announced some new features for Google Analytics users. One of these changes is going to change the way people use their analytics programs. (more…)