It happens to even the best bloggers. After months and months of writing about the same topics, your blog starts to drag. It becomes sluggish and loses some of the sparkle it had when it was new and exciting. And, as a blogger, you start to feel like you’re writing about the same topics, over and over again.
It’s time to shake things up a bit and recreate the spark that made your blog so interesting and exciting when it was new. To begin with, think back to your reasons for starting the blog in the first place. Have your motivations for blogging changed? Maybe the focus of your blog needs to change with it. Slightly shift the topics you write about, or add a couple new ones. Or, if you’ve been finding yourself wanting to write about one or two of your existing topics more than the others, it might be time to narrow your blog’s focus to just those topics. If you’re struggling to write about the other topics, it’s going to show in your writing.
Look for new sources of inspiration. If you’re reading the same blogs or visiting the same websites for inspiration, your posts are going to feel a little dry. Look for new blogs, even ones not directly related to your niche. Pick up a few related books, or start a new magazine subscription or two. Get out to industry meet-ups, or discuss ideas with others in your field. If you can keep your interest in the topics you write about, that interest will come through in what you write.
Change up your blogging schedule. If you always blog first thing in the morning, start writing after lunch or before bed. If you write all of your posts in one day, and then schedule them for the week, try spreading out your writing over a few days instead. If you always write whatever comes to mind that day, try plotting out a schedule for your posts.
Take a risk. Try something new and unexpected with your blog. Write about something you’re passionate about, or about something controversial. Share your opinion. This can really help to re-energize your blog and get you excited about blogging again. Alternatively, you can also get a bit out of your comfort zone by inviting a guest blogger (or a few guest bloogers) to write a post for your blog, and offer to write a post for their blog in return. Knowing that you’ll be getting new visitors (and hopefully new readers) may help you to get your blogging spark back.