Just because you use Twitter and Facebook doesn’t mean you know much about search engine optimization (SEO). Which makes sense; 75% of internet users will never know what SEO is or how it affects their online experience.
However, if you are using social media for business purposes, you need to have a basic idea of what SEO is and how it relates to your social media campaigns. It’s not difficult to learn; SEO is, in its simplest form, a handful of easy techniques that make a website (or social media profile) more noticeable to search engines.
The most important SEO technique to know for social media marketing is content marketing. Search engines pay special attention to links that are passed around sites like Twitter and Facebook, and move those pages up to the top spots in their result pages. The trick is to get your links shared around. One of the best ways to do that is to have an active, engaged profile. The more interested followers you have, the more likely it is for your links to be shared. The other secret, of course, is to create content that is worth sharing. Having a well-written blog is perfect for this purpose. Also, don’t be afraid to ask your followers to retweet (share) your better work; people are more likely to pass your link on to their own followers if you ask.
Another thing to know about SEO is how to use keywords. This technique is most helpful in Twitter, where you can choose a few select keywords to use as hashtags. Keywords highlight the most important topics of your web page. They’re also what search terms you’d like people to find when searching for the information available on your site. For example, a web page about monkeys might have monkey, primate and monkey facts as three possible keywords. If someone was looking for “monkey facts”, you’d want them to find your site. If you were sharing a blog post about monkey facts, including the keyword/hashtag #monkeyfacts. You should be using the same keywords in your content. This helps search engines to categorize your web page. It’s important to use keywords with your social media posts, too, so that search engines give more emphasis to those words when listing your site in their search engine results. Keywords should also be used (where applicable– don’t go overboard) in your
Understanding the basics of how SEO works is essential to making the most of your social media strategy. By following these two simple ideas, you’ll be able to improve your site’s find-ability on search engine result pages as well as increase the amount of traffic to your site through getting your link viewed by more people. There are great benefits to applying basic SEO principles to your business’s social media campaign.